Ethics...

I believe that there are right and wrong ways to write about a friend who is a travel agent. A wrong way could be to be completely byas about him by saying, for example," oh you should definitely travel with [agent name here]," or by saying " so and so is an amazing guy, better than these other chumps!" But there is a right way to write it, you have to leave out all things that look or sound byas, and make it less and less byas until it is not byas at all. Oh another way to do it is to get someone else to write it, and tell your boss that so and so is writing this article and i am writing another one, but you may not want to do that.